Absolut Cashmere Booz & Bites
Absolut CashmereOctober 17, 2024
Absolut Cashmere stands for happy, easy, colourful and conscientious. For this event, we aimed to create a vibrant atmosphere where attendees stepped into the world of Absolut Cashmere and discovered the brand’s DNA to the fullest.
Over booze & bites, we hosted an exhibition where attendees walked through and learned all about Absolut Cashmere playfully and artistically.
Additionally, the venue, Ted. Amsterdam was furnished with poppy-coloured design furniture, flowers, and cashmere. We not only aimed to generate buzz in the Amsterdam fashion scene and to drive more brand awareness through (social) coverage. We also created the ambience of an event you should have been at.
The event also marked the beginning of our collaboration as their communications agency. The afternoon was filled with joy, colour, positivity, and showcased the FW24 and SS25 collections.
