Lei 1984

A reference to her nickname as both her birth year. Laetitia Guérini immediately imagines her brand name.

The history of art, fashion drawing, psychology and design. Lei 1984 has everything. After 11 years as the head designer of American Vintage, Laetitia wants to create a clear and refined universe. The result is a fruit of a very close collaboration with workshops focused on quality and creativity. Respective materials and the production process at its purest. Forgotten textures are transformed into new styles to cherish for a long time.

 "Lei 1984 will conquer the hearts of the French, and beyond! Larger than life, like in a child's dream."