Modström x Café Coos

To launch Modström’s winter outerwear collection, we curated an intimate morning activation at Café Coos in Amsterdam, a buzzy, on-trend venue perfectly aligned with the brand’s aesthetic. Twelve carefully selected influencers (totalling over 1.1M combined reach) were invited to discover and borrow key coats for upcoming press moments, surrounded by a fully branded café takeover complete with knit-adorned shelves and curated lookbooks. Each guest received a customised Reclaem cacao drink, a seasonal, TikTok-native touch that sparked organic content. The result: 100% attendance, twelve coats placed, and a moment that felt effortlessly warm, stylish, and shareable.