Modström in-season content

August 2025

We developed a fresh, creative concept for Modström’s social channels and produced in-season social and newsletter content featuring Amsterdam-based influencer Noor Schmidt (18.9K), tailored to the Dutch market and shot by Dutch photographer Isa Wiegers. 

The concept, Library Dressing, isn’t about playing it safe, placing the Modström girl in motion across Amsterdam, bookshops, city streets, capturing spontaneity over perfection. Tactile FW25 textures, unexpected styling details, and a chaotic-but-chic mood repositioned the collection as something women genuinely want to wear. Stylish, relatable, and built to sell.