Modström by Prudence Davis at Tally Ho
ModströmOn Saturday, 26 September, the Modström by Prudence Davis collection was exclusively launched on Dutch soil at Tally Ho in Alkmaar.
To introduce the collection in a way that felt true to Prudence Davis’ lifestyle, we created an in store activation centred around the collection, complemented by iced matcha’s from SHOT Amsterdam. The branded corner created a strong visual presence in the store, while the matcha experience added an accessible and engaging element for customers.
The biggest success was the visibility and brand awareness the activation created. By bringing the collaboration to life in store and creating a reason for customers to engage with it, we were able to introduce the Modström by Prudence Davis collection in a relevant and approachable way.
