Flower Pop-up Bijenkorf

August 2025

To mark Baum und Pferdgarten’s Dutch debut, we brought the BP Blossoms pop-up to De Bijenkorf Amsterdam, the Netherlands’ leading luxury department store, running six weeks across August and September 2025. The space showcased the AW25 Heartbeats collection surrounded by bouquets and buckets of flowers, creating an immersive retail moment that blended bold fashion with a sensory, florist-meets-fashion-house atmosphere.

More than a product display, the activation positioned Baum und Pferdgarten as a serious player in the Dutch market and cemented the brand’s place within De Bijenkorf’s carefully curated portfolio of international contemporary labels, a meaningful endorsement in itself.