Amsterdam Wears Campaign

Modström ‘Amsterdam Wears’ campaign with the Pre-Fall 2025 collection. 

Embrace the vibrant energy of Summer in the city, inspired by the iconic song by The Lovin’ Spoonful. The collection captures the essence of warm, lazy days and the carefree spirit that defines urban summer. Picture yourself lounging in the sun, surrounded by the buzz of city life. Airy fabrics and light silhouettes are designed for those hot days hanging out in parks, where comfort meets style. As the sun sets and the temperature drops, the collection seamlessly transitions with you and empowers you to feel confident and radiant.

Shot in the vibrant streets of Amsterdam. ⁠