Absolut Cashmere x Amsterdam Wine Festival

Building on the brand’s successful Dutch market entry, we continued Absolut Cashmere’s local momentum by activating at the Amsterdam Wine Festival across three days in September. Eight profiles, spanning from micro-creators to macro-creators (254K), were each gifted a look from the collection to wear throughout the festival, generating organic content across a combined reach of approximately 396K. The setting did the heavy lifting: wine, sunshine, friends, and colour- rich cashmere styled for real life. No forced posts, no rigid briefs, just authentic moments captured in an atmosphere that made lightweight cashmere feel like the most natural summer choice. Exactly the perception shift the brand needed.